Why is Web Design and Development Important?
A website is often at the heart of any digital marketing strategy and is the confluence of a brand’s SEO, SEA, social media and other marketing activities. It can be built with multiple objectives in mind, from winning and keeping the trust of a brand’s target audience to ensuring the proper marketing of its product or service.
A good website with the right SEO and UX can help more people find you, guide them to the the right content within the website, increase your credibility, and ultimately drive more sales for your brand. When done right, a website plays an essential role in moving people down the customer journey: from visitors to loyal customers or partners. Conversely, a poorly designed and developed website can disrupt the funnel and cost the brand valuable customers.
If the website is built using WordPress, you will have full control over how your brand is presented. You can choose to showcase content such as positive reviews and testimonials prominently, choose the placement of products and services, and have the deciding vote on all things design and content. The most simple reason for having a good website however, is that your competitor probably already has one.