Our Creative Marketing Process
A creative campaign is a mixture of magic and science. And although inspiration can strike at any time we like to start each campaign with in-depth research and data analysis of both the marketplace, competitors and the target audience.
For new clients we always recommend a 360 degree workshop. This enables us to create a holistic approach and ensure the problem we’re solving is the right one. By having a deep understanding of the client’s need, and the marketplace that they are targeting, we can bring everything together to identify a clear and effective creative proposition.
Once this has been agreed with the client our creative teams will look to express the proposition in the most powerful and effective way possible. Crowd will then present the client with various creative routes to discuss and take forward.
The chosen campaign is executed and brought to life by our world-class designers and copywriters. Driven by a highly-personalised media plan, the campaign will be designed to cover various platforms and channels that have been selected in the media strategy. And, as Crowd doesn’t add a mark-up to media spend, you are guaranteed that your budget will be amplified further with us than with other agencies.
A results-driven agency, Crowd continuously tests and optimises every campaign’s effectiveness, ensuring that the right creative and the right media are amplified throughout. This ensures total transparency and delivers increased understanding of your market, as well as results.